Born from Love, Crafted to Last

Meet the Founder

Kirti Singh

Founder & Creative Director

I grew up in a small town in Jharkhand, in a deeply conservative environment where dreams often stayed unspoken. But even as a child, I knew one thing about myself: I was drawn to beauty, to creativity, to the quiet magic of art. I always dreamed of becoming a fashion designer, of creating something with my hands that could make people feel something.

That passion led me to pursue a Bachelor’s degree in Fine Arts, where I explored my love for art and craft more deeply. I began with paper crafting, shaping, folding, creating, finding joy in turning simple materials into something meaningful.

Life, however, had its own plans. When I became a mother, my priorities shifted. I stepped away from my creative work to care for my children, a phase filled with love, but also a quiet longing for the part of me that created. But some passions don’t fade. They wait. And mine found its way back.

In the stillness of everyday life, the idea of creating forever flowers began to take root: flowers that don’t wither, just like the emotions they represent. What started as a thought slowly became a purpose. Today, every piece I create carries that journey: of pausing, of evolving, and of beginning again.

This brand is not just about flowers. It’s about resilience, identity, and the courage to return to yourself.

With love,
Kirti Singh
Founder